Facebook CRM:
A more connected CRM
2014 - 2016
Facebook CRM, now known as Facebook Business, was originally created as an in-house application to reduce reliance on Salesforce. Facebook aimed to have a CRM that seamlessly integrated with the extensive customer data it possessed, leading to the development of an internal solution.
I had the privilege of serving as the lead designer for this endeavor.
Responsibilities:
Design Lead
Led the design efforts for the initial release of Facebook CRM.
User Research
Conducted interviews and user research with internal stakeholders at Facebook.
Front-end Prototypes
Collaborated with the Engineering team to create functional front-end prototypes that illustrated design concepts when required.