The world may be flat, but not everyone speaks English
In fact, there are over 6,000 spoken languages in the world today. Now naturally, you don’t need (or want) your website to be conversant in every language. But it’s a global economy on the web, meaning anyone anywhere in the world can type in your website address and see your content. And believe it or not, there are many people, even within the United States, that will respond better to your website, leave a comment, or make a purchase if you offer the site in their native tongue.
Now, unless you’re an old pro with a multi-lingual website, you might be getting a headache right now trying to figure out how a multi-lingual website would work. You’re likely thinking about translations, how to offer language options without having that take away from the core message of your site, or you might simply question if it’s really worth the time.
I’ll answer the easy one first. If you have Google Analytics (because they’re free) or other analytics on your site (if you don’t have something tracking your metrics, we’ll scold you later), you know that there is a lot of traffic hitting your site that comes from countries where English is not the primary language. Yes, you will benefit from a multi-lingual site. Whether you’re selling something, offering educational services, building a dating or networking site, or simply have a conversational a site based on an issue – you will benefit from being able to speak to a greater percentage of the world.
How will your site benefit?
It’s probably rather obvious, but I’ll add some of the main benefits that come to mind. You’ll have expanded perspectives leaving comments on your site, increased sales, greater networking effects, and generally more traffic. You will also greatly increase your chances of finding a niche as you serve people and languages that are often ignored in the internet world.
Now for the hard question – translations and site integration sound like a huge headache. They once were.
We build all our sites on WordPress (a platform that offers a very user-friendly CMS), and one great feature about WordPress is that new features and functionality are being created, shared, and sold on a daily, if not hourly basis.
Incredibly options are now available, that when partnered with the right team of web programmers & designers (present company included, ahem), you can have a multi-lingual site that is easy to update, add languages to, and it even offers services for additional translations at a reasonable price.
We even provide browser language detection, so users that visit your site (who have set their primary browser language to a non-English language) will see your site in their native tongue by default.
I won’t go into all the great bells and whistles cleanui.com can offer in addition to clean, beautiful sites. But multi-lingual sites are not just something we do, it’s something we do well. It’s time to recognize the global nature of the web, and move your site into today’s multi-lingual internet and take advantage of being one of the first, while you still can.
So let us help you get a site that speaks French, Italian, Spanish, Mandarin, Bengali, Russian, Japanese, Arabic, Punjabi, Javanese, Wu, Korean, or any other language that you want to target. Feel free to reach out anytime and we’ll get you moving in the right direction.